Here are 3 sipmple steps to have a Successful Business:
- Use Few Words
From an elevator pitch to a killer headline, the overriding principle is to use as few words as possible. If you can’t tell someone what you’re doing in a few sentences, your only hope is to eventually work for the government. You can probably think of several short phrases that got you to go to a web page, or push “add to cart” or fill out a contact form. Putting a well-crafted, short, descriptive phrase in front of your ideal customer is very powerful. If you can’t explain the benefit of your product or service in an extremely short sentence or phrase, give up. Look at these examples:
1,000 songs in your pocket.
Lose 5 pounds in 1 week.
How to avoid lawyers.
Increase conversions 132%.
- Make Things Easy and Obvious
Humans are by their very nature:
Both A and B
I am still constantly amazed how small Internet conventions that cause me no navigational problems are major stumbling blocks for others. Because you’re reading this on a sophisticated website frequented almost exclusively by people who live on the bleeding edge of new technologies, you are light years ahead of most Internet users.
The implications for what you do are the same: You have to make things easy and obvious. This is true whether you have a brick-and-mortar store or a website, but it’s doubly true if you’re trying to accomplish something on the Internet, where patience is as scarce as hens’ teeth.
- Repeat Everything
I can’t tell you how many times I’ve wanted to share or credit something in the social media, but the page I was on didn’t have sharing icons or links to the social media accounts. They were on the front page, but not on inside pages. And because I might just be a little bit lazy sometimes (see #2 above) it’s possible I’ll just drop the idea of sharing or crediting the source.